Health Reform Linked To Economic Recovery

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A coalition of medical, insurance, consumer and labor groups on Thursday launched a television advertising campaign that urges Congress to overhaul the U.S. health care system to stimulate the economy, CQ HealthBeat reports.

The multi-million dollar ad campaign is funded by the American Cancer Society Cancer Action Network, the American Medical Association, Families USA, the Pharmaceutical Research and Manufacturers of America, Regence BlueCross BlueShield and the Service Employees International Union.

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The ad shows nearly black-and-white images of an empty factory, followed by video in color of a busy factory. A voice in the ad says, "Quality, affordable health care -- it's not just something we should do for America's families, it's something we must do for America's economy" (Kim, CQ HealthBeat, 1/8). According to CongressDaily, the ad also emphasizes the importance of universal coverage, preventive health and healthy living to overall efforts to improve the economy (CongressDaily, 1/9).

According to AMA, the ad will air on national cable channels, including the Fox News Channel, MSNBC and CNN, as well as network television stations during Saturday morning programming and will run through Feb. 5 (CQ HealthBeat, 1/8).

Reprinted with permission from kaisernetwork.org. You can view the entire Kaiser Daily Health Policy Report, search the archives, and sign up for email delivery at kaisernetwork.org/email . The Kaiser Daily Health Policy Report is published for kaisernetwork.org, a free service of The Henry J. Kaiser Family Foundation. © 2007 Advisory Board Company and Kaiser Family Foundation. All rights reserved.

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