Some Basic Principles of Communication

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Successful Communication

How do we succeed in putting our ideas into words, so that another person can understand them? This complex undertaking involves translating an idea into a one-dimensional sequence, a string of words to be read or spoken one after the other. Of course the person on the receiving end might not get the intended point: The effective expression of one's ideas is considered an art, or at least a desirable and important skill.

A team of scientists that included physicists and language researchers at the Weizmann Institute of Science recently investigated this process by applying scientific methods to some of our culture's most successful models for effective transfer of ideas

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