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What is Your Favorite Color? Color Psychology

colors in nature

Color psychology is the study of hues as a determinant of human behavior. Carl Jung was a pioneer in the field, so it is not new – but isn’t as well explored as something other aspects of psychology. While scientific research is still somewhat lacking, learning about personality based on color choices can be insightful – even downright fun.


As I dietitian, the most I ever get to talk about color is when I’m discussing the “rainbow” of fruits and vegetables that should be on your plate. But I do love to read, and I came across this article today by Hello Giggles, and I found it to be a fun distraction from my day.

Color Psychology poses that there is a reason why people prefer certain colors over others. Some of us are drawn to yellows and oranges while some prefer deeper hues such as purple and blue. The preference is said to be due to an association with a reaction our brain has when we see and internalize the color.

When you look at the blue water of the ocean, do you instantly feel calm? The red and yellow of a fire – do you feel warm (aside from the true warmth the fire brings)? Color perception is subjective and we all may feel each color a bit differently, but some colors do seem to have universal meaning – such as yellow indicating caution or danger.

Lots of marketing departments utilize color to make us more susceptible to buying their product. Think about this – have you ever noticed how many fast food restaurants use red, yellow and orange in their logos? Yellow and orange are colors that make people feel hungry and red is associated with emotion and passion.

But take a walk over to the “health food” aisle…those boxes are often green or earth tones, signifying “natural” or eco-friendliness.

So going back to healthy living, which is what eMaxHealth is all about, how can color psychology help when it comes to making good choices. Here are some ideas that may help:

• When you are wearing your favorite color, you feel confident. Choose these colors when you exercise and you may feel more energized in getting in a great workout.

• For those seeking to reduce calories, try using blue plates. Blue has been shown to make you less hungry.

• If you are in need of healing, color can accelerate healing by lifting spirits and calming nerves. Ever notice how most hospitals are calming pastel colors inside and not jarring primary colors?

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What is your favorite color from the list below? Do you think that this list accurately captures your personality?

 Associated with energy, strength, power, determination as well as passion, desire, and love.
 Enhances human metabolism, increases respiration rate, and raises blood pressure.
 It attracts attention more than any other color.

 Combines the energy of red and the happiness of yellow.
 Associated with joy, sunshine, and the tropics.
 Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

 Associated with joy, happiness, intellect, and energy.
 Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.
 Bright, pure yellow is an attention getter (think taxicabs!) But can be disturbing if used too much (one study says babies cry more in yellow rooms)
 Yellow indicates honor and loyalty. (So why do we call a coward “Yellow”?)

 Color of nature. It symbolizes growth, harmony, freshness, and fertility.
 Strong emotional correspondence with safety.
 Dark green is also commonly associated with money.
 Has great healing power and considered to be beneficial to both mind and body
 Green suggests stability and endurance. It also symbolizes trust, loyalty, wisdom, confidence and intelligence.
 Color of the sea. It is often associated with depth and stability.
 Slows human metabolism and produces a calming effect.

 Combines the stability of blue and the energy of red.
 Associated with royalty. It symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance.
 Associated with wisdom, dignity, independence, creativity, mystery, and magic.

 Associated with light, goodness, innocence, and purity. Considered to be the color of perfection.
 Can represent a successful beginning.

 Associated with power, elegance, formality. Denotes strength and authority.
 Formal, elegant, and prestigious
 ….but also evil, fear, and mystery. We often know it as a symbol of grief.

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