Susan G. Komen Foundation Gears Up for Breast Cancer Awareness Month
Pretty soon everything will be turning pink! Although National Breast Cancer Awareness Month is still two weeks away, Nancy G. Brinker is getting one of the world’s most influential charities, Susan G. Komen for the Cure, ready for the onslaught of pink ribbons and weekend breast cancer awareness events. Brinker is also promoting her new book “Promise Me: How a Sister’s Love Launched the Global Movement to End Breast Cancer”, a memoir of her sister’s battle with the disease and how she launched her groundbreaking charity.
Komen for the Cure Started as a Sisterly Promise
The Susan G. Komen for the Cure Foundation was started “as a promise to my sister” by Nancy Goodman Brinker in 1982. Susan, who died of the disease in 1980 at the age of 36, spent time thinking of ways to make life better for other women battling breast cancer throughout her diagnosis and treatment – which included nine operations and three courses of chemotherapy. Because of that concern for others, she asked younger sister Nancy to “do everything in her power to end breast cancer forever.”
Today, the foundation has invested nearly $1.5 billion in the fight against breast cancer and is the world’s largest grassroots network of breast cancer survivors and activists working to save lives, empower people, ensure quality care, and energize science to find a cure.
“Passionately Pink for the Cure” is a site for ideas for incorporating the color pink into fundraising events at schools, the workplace, or in communities. Teams can choose a day to wear pink and raise money that will go directly to the Susan G. Komen for the Cure Foundation.
An idea from “Passionately Pink” is to include Nancy Brinker’s new book “Promise Me” in your own local book club. The book, which is due to be released tomorrow (September 14), chronicles the childhood of sisters Nancy and Susan in their hometown of Peoria, Illinois and talks about Suzy’s breast cancer battle, which back then, was a disease shrouded in stigma and shame.
The book, which conclusively answers the question “Can one person truly make a difference?”, discusses how Nancy created the worldwide organization (armed with only a shoebox filled with names of potential donors) and also a little known fact that Nancy has battled breast cancer herself.
ABC’s Good Morning America website features an excerpt of Nancy Brinker’s book which features the following paragraph in Chapter One:
“At this writing, according to statistics, breast cancer is the leading cause of cancer death for American women between forty and fifty- five years of age. In One Woman's corner of the world, there are no statistics, never mind screening or even the possibility of treatment. Breast cancer comes and goes unnoted, misunderstood, taking thousands of lives with it. One Woman at a time.”
Today, Nancy Brinker, 63, continues her tireless work at Susan G. Komen for the Cure and it does not go without notice. Former President George W. Bush named her ambassador to Hungary and current President Barack Obama has given her the Presidential Medal of Freedom.
From her headquarters in Dallas, where she has just reached another high-profile agreement with Dallas Cowboys owner Jerry Jones, she says, “For all the nay-sayers who say we over-pink the world: We don’t have enough pink.”