Best Buy Now Offers Personal Health and Fitness Solutions
Beginning today, Best Buy Inc, the electronics chain, will sell health and fitness equipment in 40 stores across the United States.
Stores in Arizona, Colorado, Iowa, Maryland, Massachusetts, Nebraska, New Mexico, and Texas will begin offering equipment such as treadmills, stationary bikes, elliptical machines, pedometers, Blue-tooth enabled weight scales, yoga mats, and heart rate and blood pressure monitors from popular brand names such as Lifespan, ProForm, Reebok, and Gaiam. The products are also offered online at www.bestbuy.com.
The chain has also recently branched into other new arenas, selling musical instruments and DJ equipment and expanding its mobile offerings.
According to the retail chains press release, Best Buy prepared for the launch of the health and fitness concept by identifying the challenges frequently faced by customers – especially busy moms — as they try to establish a regular fitness regimen. This early research revealed that while people typically launch a routine with the best of intentions, they often find it difficult to stay interested and on track. They want guidance for using technology to help them get fit, and to help monitor their progress so they are inspired to make fitness a long-term habit.
“We’re constantly looking for the most innovative solutions to address our customer’s lifestyle needs,” said Steve Trier, director for new categories at Best Buy. "There's been a lot of change in that industry and what these products can do for our customers and their lives."
"Customers expect quality, selection and service from Best Buy, and with health and fitness, we're matching the right combination of gear with experienced BlueShirts and Geek Squad to help them manage and stay motivated by their fitness routines."
Best Buy, a multinational retailer which based in Minneapolis, says its services and staff differentiate it from its competitors, because customers can get help from its Geek Squad technical support staff setting up any Best Buy product including fitness equipment. The staff will also be able to set up surround sound to a home gym or download workout data to a home computer or mobile phone.
Of course, in addition to the new offerings, those seeking health and fitness items can also peruse the stores current offerings of fitness DVD’s, personal music devices, Nike Sports Kit, and the Wii Fit.