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Kellogg's Frosted Flakes Gold Helps Get Good Nutrition

Armen Hareyan's picture

There is no off-season for this sport. The game is played every morning... at the breakfast table as mom and her kids face off over what to have for breakfast. Mom wants a nutritious cereal and kids want something that tastes good. Kellogg has a new cereal that makes good sports out of moms and kids -- Kellogg's Frosted Flakes Gold. The great taste of Kellogg's Frosted Flakes is now made with 10 grams of whole grain and baked with honey.

"Kellogg's Frosted Flakes Gold offers better-for-you nutrition that will satisfy moms and a great taste that kids will love," said Jennifer Garrett, Director of Nutrition Marketing, Kellogg Company. "As a good source of fiber and 10 grams of whole grain, Kellogg's Frosted Flakes Gold is not only a nutritious choice, but it also gives kids energy at breakfast and snack time."

They're GR-R-REAT! and Good for You

Kellogg's Frosted Flakes Gold is one example of Kellogg Company's continued commitment to provide better-for-you options that moms can feel good about. The entire Kellogg's Frosted Flakes line meets the science-based Kellogg Global Nutrient Criteria. Kellogg's Frosted Flakes Gold provides an enhanced nutritional profile and energy -- two crucial elements that kids need to be their best on and off the field. The whole grains deliver long- lasting energy from the complex carbohydrates that take longer to break down. Baked with honey, Kellogg's Frosted Flakes Gold has the sweet taste that kids like.

Earning Your Stripes

To encourage kids to eat right and work hard, Kellogg's Frosted Flakes created the Earn Your Stripes program. Earn Your Stripes encourages kids to believe in themselves to overcome challenges, accomplish their goals and be their very best. As part of the Earn Your Stripes program, Kellogg's Frosted Flakes Gold, in partnership with the American Youth Soccer Organization, Little League International and Girls on the Run International, created the Five Golden Rules of Sportsmanship.

"The Earn Your Stripes program helps kids with confidence as they deal with both challenges and accomplishments in athletics," said Jud Rogers, senior marketing executive, Little League International. "We worked with Kellogg's Frosted Flakes Gold to create Golden Rules and give coaches and parents the tools they need to teach their kids about good sportsmanship on and off the field."

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Five Golden Rules of Sportsmanship

1) Play with a smile. Don't worry; you don't have to grin throughout the whole game. Playing with a smile means playing with passion, confidence and self-respect; being gracious in victory and defeat and most of all having fun! Play for your love of the game, not just the trophy.

2) Be a winner. You can be a winner no matter what the scoreboard says. Winners lead by example -- always playing their best, being humble and acting in good character. Take care of yourself by getting enough sleep, eating right and exercising. Bring your game to the next level by practicing hard and learning from your mistakes.

3) Show respect. Playing fair and following the rules is a big part of sportsmanship. Always consider your safety and the safety of others. Also, treat your coaches, officials, parents, fans, teammates and opponents with respect both on and off the field.

4) Be a good teammate. Remember that you're part of a team. Whether you're running track, running down the soccer field or running the bases, playing sports involves others. Being part of a team means showing up to practices and games on time, cooperating with players and coaches and being a trustworthy and loyal teammate.

5) Find good in the game. Instead of focusing on missed opportunities, focus on the positive points of how you and your teammates perform. Play with a commitment to the game -- don't quit when things aren't going your way. Be gracious by cheering on good plays by your teammates and opponents and congratulating effort as well as success. And never forget that you're there to have fun!

"Ideally kids will use the Five Golden Rules of Sportsmanship as a 'playbook' by which to conduct themselves in practice, games and in their day- to-day lives," said Rick Davis, national executive director, AYSO and member of the U.S. Soccer Hall of Fame.

An important part of the Earn Your Stripes program is eating a nutritious breakfast. A complete breakfast provides kids with the energy they need to be their best. Working hard, staying active and learning new skills helps kids take their game to the next level. "We are thrilled to be a partner in this program," said Anissa Freeman, chief executive officer, Girls on the Run International. "Whether it's a team or individual sport activity, Earn Your Stripes and the Golden Rules encourage having fun and good sportsmanship, which is important for young athletes."



I saw on an ad on my poptarts that there is a new frosted flakes gold which provides "long lasting energy"--i was confused as to what long lasting energy they were referring to, so I googled it. This article came up, which I started reading, until I realized it was just one long advertisement for Kellogg's cereal. Calories are a unit of energy as some of you know. The way this is calculated in food is it is equal to the amount of energy given off in completely combusting a single serving of the food. Gatorade/powerade likes to use the less known equivalence of energy and calories to mislead people as well. One could say: "this food/beverage is very caloric!" and you would be led away from it, but if it has lots of energy that "kids need" (as if adults dont need as much or more which as you know since they need higher calories per day they need more energy than kids), then it sounds like you're doing your kids a favor by giving them this high energy product. In fact, I'd bet original frosted flakes has even more "energy" than this kind because of all the sugar. The long-lasting part may have some validity to it, as using whole grains does make the carbohydrate break down slower (i'm not positive about this but I'm giving the benefit of the doubt to make kellogg's look as good as I can), so the energy would "last longer". Then again, protein lasts the longest (with fat in the middle), so beef jerky would be your longest lasting energy that you could eat--not frosted flakes gold. Congratulations Kellogg's, you've exploited people's ignorance about calories=energy=fat if it isn't metabolized to make your product appear as "healthfood" on a health site.
Hi... I tried the new Kellogg's Frosted Flakes Gold and fell in love with it. However, it seems that they have been pulled off the shelves as I can't find them anywhere, even the popular stores don't have them. The ones I had purchased from earlier never re-stocked on Frosted Flakes Gold. It feels like I had my 'candy' taken away from me after introducing it just a short time ago. Where can I find some??? Thanks, Kathi