Grocery Shoppers Are Following Stars To More Nutritious Choices
Consumer selection of foods that offer more nutrition for the calories are outpacing selection of those that don't in many aisles of Hannaford Supermarkets -- in some cases, three to four times faster -- according to data in the year since the company launched Guiding Stars, a unique, easy-to-use storewide system created to help Hannaford shoppers make more informed nutritional choices. Out of a total of more than 25,500 rated food items throughout the store, more than one-quarter (28 percent) receive one, two or three Stars for good, better or best nutritional value.
Promising First-Year Momentum
Data from the first 12 months of Hannaford's program, compared to the same time period one year prior to Guiding Stars' launch in September 2006, reveal:
-- The greatest change was in the packaged foods section of the store -- cereals, commercial bakery (e.g., breads, rolls), canned/jarred foods (e.g., soups, pasta sauces, fruits, vegetables), dry products (e.g., pasta, crackers), snack foods and beverages.