Public Comment Sought On Finishing Touches To Health And Nutrition Claims
Food Standards Australia New Zealand is nearing completion of its proposed health and nutrition claims standard and is seeking public comment on it.
FSANZ's General Manager said that the proposed new standard will put in place a voluntary scheme that will allow manufacturers to promote the health benefits of their products.
It will also give consumers more information to help them choose the foods that make up their diet.
'Our research shows that consumers want simpler information on food labels to assist them to make food choices. The food industry is also seeking to innovate and develop healthier food products.
'To be eligible to make health claims foods will need to meet a number of criteria.
'The standard provides a rigorous framework to assess claims linking a food to the reduction of risk of a certain disease, for example 'fruit and vegetables reduce your risk of cardiovascular disease'. It also makes nutrition claims - like 'low salt' and 'reduced fat '-