We Live In The Golden Age of Coffee, And It’s Almost Over
Discover now why the FUTURE YOU will be drinking relatively bad and overly priced coffee.
I have a love-hate relationship with the phrase “The Golden Age.” In almost every aspect of life and living, you can find somewhere, something that references or waxes nostalgic about “The Golden Age” and how good life used to be in that instance and instant.
Whether it be in literature, music, art, economy, education, environment…and yes, even politics, there has been a Golden Age.
What I love about The Golden Age, is that it is an escapist pleasure. And, it also teaches about how things have progressed to a point, like witnessing a child grow and learn and see what he or she does, and eventually who he or she becomes. It’s no small secret that as parents we all have at least one shining moment that we can think of that was a Golden Age for both the child and the parent, where life held a brief Golden Age of our very own.
What I hate about the Golden Age is that it feels like that most of the Golden Ages were over before I was born. It seems unfair somehow. But that may be myopia.
The problem with any Golden Age is that it’s a rearview mirrored image that grows more distorted and fainter as we drive forward into the future. And if such a thing as a time machine existed, we might discover that any particular Golden Age has less of a luster and is…or was…more like brass.
What if there will never be another Golden Age? Perhaps, in fact, the Golden Age is a misnomer; One that we should rename as “This-Is-As-Good-As-It-Gets Age”…which seems more apt today.
So what do all of these dark ruminations have to do with coffee, where beer or something stronger may seem a more poignant beverage? It comes from a recently posted YouTube video titled “The global coffee crisis is coming” that warns our Golden Age of Coffee is nearly passed.
The Gobal Coffee Crisis is Coming
Coffee Talk is meant to encourage discourse between you and someone you are having coffee with, as well as for the comments section below. If you agree or disagree with the topic and what is said, or have something you would like to share, Coffee Talk is there for you.
The point of sharing the video is that so much of what goes on today in our lives is politicized to our detriment. So much so, that it is hard to imagine any scenario in which any aspect of the world we live in today will ever be described as a Golden Age. I would argue that the past few years have been the Golden Age of Personal Travel. Never have so many gone so far or to so many places…ever. And now, it appears that the Golden Age of Travel has passed—at least in the ways we have enjoyed it before COVID-19. Is coffee next? Is this as good as it gets?
Timothy Boyer has a Ph.D. in Molecular and Cellular Biology from the University of Arizona. For 20+ years he has been employed as a freelance health and science writer. Timothy continues writing about science with a focus on the connection between coffee and healthy living. For continual updates about the benefits of coffee on your health, you can also follow Timothy on Twitter at TimBoyerWrites.
Image Source: Courtesy of Oleg Gamulinskiy from Pixabay
Reference: “The global coffee crisis is coming” by Sam Ellis for Vox, Aug. 10, 2020.