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Is Today’s Keto Diet News Story Fake?

Timothy Boyer Ph.D.'s picture
Fake keto news scam.

It may look like the real thing, but it isn’t. Here’s one example of how some Keto weight loss supplement ads try to fool you.


Have you ever seen a weight loss add that looked too good to be true? Of course you have. We’ve all seen it and know that any advertiment on weight loss has to be taken with a grain of salt. But there’s a new level behind the bogus claims.

No longer limiting the ads to outrageous claims and promises, the ads are making themselves look like actual news sites. Case in point: an add posted that makes it look like Fox News posted a Keto Diet related story from Shark Tank just today with this headline:

“50lbs in 61 Days: New No-Exercise ‘Skinny Pill’ Melts Belly Fat. Why Every Judge On Shark Tank Backed This Product!”

OK, so “50lbs in 61 Days” raised a red flag right off—as it should for anyone who wouldn’t trade a cow for a handful of magic beans. But, the webpage looked exactly like a Fox News website header complete with a link bar.

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News sites often publish advertisements within their news content, but typically with some ad warning or disclaimer. However, this ad went so far as to include images of the show with captions that appeared to support the article.

The bogus webpage states that a weight loss product was recently aired on Shark Tank and that the hosts of the show were so overwhelmed by the product that all of the cast invested millions into the product called “BioOneGen Keto Shred.”

It wasn’t until I did some clicking around the Fox News header links that I became convinced my inner BS detector was operating fine. Clicking on the “U.S.,” World,” and “Opinion,” header links, all brought me to the same website about a keto diet supplement with typical, “…powerful fat burning ketone, BHB has been modified to produce a instant fat burning solution the natural way” weight loss product hyperbole.

Intermittent Fasting Diet Tips You Need to Know for Long Term Weight Loss

Digging a little deeper into this, it turns out that the same scam was going last year and was discussed in the Snopes.com internet fact-checking site; and, on the ketogenic.com keto dieting info website. Unfortunately, this scam appears to work well enough that in spite of the risk of lawsuits, there’s an unscrupulous ad team out there to prove P.T. Barnum was right…which, by the way he probably did not say the famous quote, but ironically is tied to another earlier historical scam.

According to the Ketogenic.com article, weight loss scams such as these typically link-click to a completely different name and packaging, but the same claims, results, and with the same before and after photos. For all we know, it’s also the same supplement pill in each instance, just packaged to look like a new product.

So, What Products Should You Look Out For?

As of 2019, Ketogenic.com offered this following list of supplements tied to the Shark Tank keto scam:

• PureFit Keto
• Keto Rapid Max Pure
• Keto Legend
• Holistic Bliss Keto
• Keto Supreme
• Keto Max Burn
• Keto RX
• Envy Naturals Keto
• Ultra Apex Keto
• Maxwell Keto

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And now, it looks like “BioOneGen Keto Shred” is the latest offering, and it certainly will not be the last.

How To Avoid Scams Like This?

Here are some quick tips from the Ketongenic.com website for avoiding keto diet pill scams:

• BHB is not efficacious under a minimum of 3 grams. You cannot fit this quantity in a pill form, so try to avoid pill forms of BHB.

• If a product claims to have dramatic results, make sure these results are cited. If there are no studies to prove its effects, it probably doesn’t really have any.

• Do your research on reputable sites. Use PubMed or Google Scholar to find published papers on ingredients. Find out what dose you need for the product to be effective.

• Reach out to trusted resources. You can always DM Ketogenic.com on Instagram or Dr. Ryan Lowery on Instagram and ask for advice.

• Spread the word! Just because you will not fall for this scam, it doesn’t mean that someone you know or love will not. Let’s get the word out there that this product is a scam and save as many people as possible from the headache and loss of hundreds of dollars.

For more about weight loss scam supplements, here’s another informative article that shows how a supposed consumer watchdog site disavowed another site’s product, but in turn promoted a different bogus supplement: Have You Ever Failed a Weight Loss Supplement?

For more about the keto diet plan, here’s an informative article about Keto Flu, Keto Farts, and Other Keto Facts Faced When Losing Weight with Keto.

Timothy Boyer has a Ph.D. in Molecular and Cellular Biology from the University of Arizona. For 20+ years he has been employed as a freelance health and science writer. Today, with an eye on the latest news, Timothy continues writing about science with a focus on what you need to know for healthier living. For continual updates about health, you can also follow Timothy on Twitter at TimBoyerWrites.

Image Source: Courtesy of Photo by Bill Oxford on Unsplash.


"50lbs in 61 Days: New No-Exercise ‘Skinny Pill’ Melts Belly Fat. Why Every Judge On Shark Tank Backed This Product!" Fake Fox News Ad

Did ‘Shark Tank’ Endorse a Keto Diet Pill?” Snopes article by ALEX KASPRAK published 19 November 2019.

Shark Tank Keto Diet Pills: How to Spot a Scam” Ketogenic.com article by Chelsea Malone
Published on September 20th, 2019.