Pretty in Pink breast Cancer Awareness Month

Breast Cancer Awareness month

October of 2009 isn’t just for Halloween and trick or treat. The color scheme isn’t just black and orange. October means pink ribbons, pink food products and lots of things that are pretty in pink. October means it is national Breast Cancer Awareness month.

Breast cancer is the most common cancer among women in the United States, other than skin cancer. It is the second leading cause of cancer death in women, after lung cancer. In 2009, there were 192,370 new cases of invasive breast cancer and there were 40,170 deaths.

These are difficult statistics to look at in fact; some of the public has a difficult time with looking at this issue head on and that is why in October everything is pretty in pink.

There is a vast variety of pink products, programs and events benefit The Breast Cancer Research Foundation in October. Grocery stores have pink grocery bags, clothing stores sell pink T-shirts, and there is even a special edition of pink ribbon flip-flops and tennis shoes. Even electronics are getting involved with pink electronic reader and laptops.


There are pink ribbon ties, towels, dog collars, headbands, visors and hats, glasses, coffee mugs and containers, socks, candles, watches, chains, pins, and rings. There are kitchen accessories, bike accessories, and even office accessories to remind the general public that October is national breast cancer awareness month.

Pink marketing has generates millions and millions of dollar to breast cancer research efforts. Pink product donates funds to the most important areas of need to establish more research and an eventual cure for breast cancer in women.

It's difficult to walk through a store in October without seeing merchandise sporting a pink ribbon for breast cancer awareness and fundraising. The symbol was first used by the Susan G. Komen for the Cure breast cancer organization in the 1980s, when "you couldn't use the words 'breast cancer' in public,'' according to Katrina McGhee, the vice president of marketing for the group.

Be careful when shopping pink and donating though. Companies have figured out that if you slap a pink ribbon on a product, people will buy it," says Barbara Brenner, executive director of Breast Cancer Action. "It's time to look past the ribbon and ask, 'Where is the money going?” If you want to know where your dollar goes on pink products visit the website Think Before you Buy Pink.

Other website of interest for breast cancer awareness month
The Susan G. Komen Breast Cancer Foundation--
Yoplait--Save Lids to Save Lives:

Written by Tyler Woods Ph.D.
Tucson, Arizona
Exclusive to eMaxHealth


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