Beer Calorie and Nutritional Info Brewing Soon
No one I know drinks beer for its nutritional or health value, but plenty of brew drinkers who have an eye on the scale may be interested to know how many calories, carbs, and other nutrients are in each cold one they consume. That interest will be satisfied in the near future now that some of the biggest brewers in the United States say they will provide nutritional information on their products.
In a news release from the Center for Science in the Public Interest, Executive Director Michael Jacobson noted that “Alcohol can be a major source of calories for many Americans, and the absence of calorie labeling on cans and bottles has helped obscure that.” So if you are trying to avoid that beer belly, the new calorie and nutritional information could be helpful.
Want to know what’s in your beer?
More specifically, the Beer Institute has introduced the Brewers’ Voluntary Disclosure Initiative, stating that participating brewers and beer importers “will voluntary include a serving facts statement and freshness dating on their products as well as disclose ingredients on either the label or secondary packaging via a list of ingredients, a reference to a website with the information or through a QR code.”
The Brewer's Voluntary Disclosure Initiative is an important new approach by which participating brewers and importers will voluntarily include a serving facts statement and freshness dating on their products as well as disclose ingredients on either the label or secondary packaging via a list of ingredients, a reference to a website with the information or through a QR code.
Thus far, beer makers that produce more than 81 percent of the beverage sold in the United States have said they are on board with the initiative. They include Anheuser-Busch, Constellation Brands Beer Division, Heineken USA, MillerCoors, and North American Breweries and Craft Brew Alliance.
You can expect to see calorie and nutritional information immediately in some cases, but the Institute has encouraged everyone to join the effort by 2020. Quick compliance could be helpful to the restaurant industry, which must follow menu labeling requirements that become effective in May 2017.
What information will be provided?
The Beer Institute would like all of its members to provide the following information to consumers:
- Calorie, protein, carbohydrate, and fat values in a serving facts statement format that follows federal guidelines
- ABV (alcohol by volume), which is the portion of the total volume of beer that is alcohol
- Ingredients to be listed either on the label or secondary packaging in the form of a list, a reference to a website, or a QR code. You can see the list of ingredients that have been pre-approved in the manufacture of beer by the Alcohol and Tobacco Tax and Trade Bureau.
- The freshness date or production date should be clearly displayed on all labels or the primary containers
While you are waiting for your favorite beer to list calories and other nutritional information, you can check out this website where calories and carbs are given for a wide range of brands. Remember, moderation is key!
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