Adults Need Their Teddy Bears, Too
Do you take a teddy bear to bed with you at night? If you are an adult, chances are about one in three that you said yes, according to a new survey.
Travelodge, a hotel chain found in the United States, the United Kingdom, Spain, Ireland, Canada, and Australia, surveyed 6,000 British adults and learned that many respondents like to end their day with a “comforting and calming” teddy bear. In North America, Travelodge is franchised by Wyndham Worldwide, which has a mascot called Sleepy Bear. Travelodge also has a line of motels called Thriftlodge that has a bear mascot named TJ.
Comforting Teddy Bears
According to Travelodge, 25 percent of men say they take their teddy bear with them on business trips, but apparently many of the travelers have trouble remembering their comfort animals, as the hotel reported having to reunite more than 75,000 bears with their owners last year, and many of the reunions were with adults.
This is not the first time Travelodge has surveyed adults about their need for stuffed, cuddly comfort. In 2007, a survey of 2,000 people found that 63 percent of respondents said they needed a cuddly toy to sleep. Twenty percent of men admitted to cuddling a teddy, compared to 15 percent of women.
The earlier survey also revealed that 8 percent of women said they sprayed their pillow or nightclothes with their partner’s aftershave when they were away from home alone, while only 3 percent of men used their partner’s perfume for the same reason. Nearly 60 percent of people admitted they felt lonely sleeping without their partner, and 16 percent had difficulty getting to sleep.
In the more recent study, Travelodge found that traditional teddy bears are the most popular bedtime cuddle among adults, followed by Winnie the Pooh and Paddington Bear. In the Telegraph UK, Corrine Sweet, a psychologist, noted that cuddling a teddy bear “evokes a sense of peace, security and comfort. It’s human nature to crave these feelings from childhood to adult life.”
Sky News, March 14, 2007
Telegraph UK, August 16, 2010