General Mills discontinues Gluten Free Chex Oatmeal: Celiac disease update
General Mills is discontinuing the Gluten Free Chex Oatmeal, and it is expected to completely disappear from store shelves within the next two months. The company has announced it will make final shipments of the gluten-free oatmeal in October. A spokesperson for General Mills confirmed that the product has been discontinued and shared that low sales were responsible for the decision.
The Gluten Free Chex Oatmeal from General Mills made its official debut last year. It was available in original, apple cinnamon and maple brown sugar flavors. The gluten-free oatmeal was made without artificial flavors, colors, preservatives or high fructose corn syrup. General Mills made the decision to discontinue the Gluten Free Chex Oatmeal based on low sales figures and stores not carrying the product. The company states it is only discontinuing this gluten-free product and has not revealed any other plans.
The decision to discontinue Gluten Free Chex Oatmeal comes at the same time that General Mills is involved in a controversy regarding its new gluten-free Cheerios. Celiac disease patients and others who have gluten sensitivities have raised questions about the manufacturing process and cross-contamination possibilities. In its official blog post, General Mills shares that it uses a special oats separation process for the gluten-free Original, Multi-Grain, Apple Cinnamon, Honey Nut and Frosted Cheerios. Wheat, barley and rye are sorted from the whole oats before they are turned into oat flour.
Gluten Free Watchdog shares its concerns about the new gluten-free Cheerios in a post that includes testing analysis. General Mills is using a sampling method to test the cereal and check that gluten is 20 parts per million (ppm) or less. Gluten Free Watchdog is concerned that the sampling method can dilute results and leave consumers with cereal that may be higher and lower than the suggested 20 ppm of gluten. The latest correspondence between General Mills and the Gluten Free Watchdog reveals that the company is considering a switch to pure oat suppliers that would reduce the risk of cross-contamination with wheat, barley or rye.
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