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'Sleep Pink' to raise support and funds to find breast cancer cure

Teresa Tanoos's picture
Teresa Tanoos, 35-year cancer survivor, in 'Sleep Pink' robe for breast cancer

October is National Breast Cancer Awareness Month, and Estroven is once again sponsoring the “Sleep Pink” campaign to raise both awareness and funds to research the disease.

According to the American Cancer Society, two out of three invasive breast cancers are found in women 55 or older, which means menopausal aged women are especially at risk. That’s why Estroven – an over-the-counter solution for menopausal symptom relief – created “Sleep Pink”, a national initiative promoting pink pajama parties to celebrate survivors while also raising funds to advance access to quality breast health care, to research prevention and causes of breast cancer, and to ultimately find a cure.

For last year’s inaugural “Sleep Pink” campaign, Estroven asked women to host parties and submit photographs to its website. In exchange, the company pledged a donation to the Avon Walk for Breast Cancer for each party photo submitted. In addition, “Sleep Pink” was further promoted when television broadcasters wore pink robes during newscasts, asking viewers to participate by throwing pajama parties of their own to celebrate breast cancer survivors while helping to raise funds to battle the disease.

This year, Estroven has taken “Sleep Pink” to the next level, pledging $250 to the Avon Walk for Breast Cancer for each party photo submitted, along with another $100 for images uploaded of an individual wearing her pink pajamas (like the woman pictured in the “Sleep Pink” robe above). This is an easy way to show your support for breast cancer research while celebrating survivors of cancer and raising funds at the same time.

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As a 35-year survivor of a rare form of cancer, I know all too well what it’s like to find out you have the disease. Feelings from shock and terror, to concerns about death and leaving behind your loved ones, are just some of what I remember experiencing. But the diagnosis was just the beginning, as it's the treatment that really tests you. In my case, after a year of harsh chemotherapy and radiation, I was so sick that I prayed to God to save me or take me because the cure really can be worse than the disease. I was given a slim-to-none chance of survival. But just as shockingly as I was diagnosed, one year later I was deemed "miraculously in remission". To this day, my doctors say it's nothing short of a modern day miracle. So here I am, 35 years and two healthy children later, and I'm still cancer-free and feeling better than ever.

I share my story to give hope to others who are going through cancer treatment because miracles do happen. And even if you have lost a loved one to the disease, there’s still hope because you can do something to keep the memory of your loved one alive by joining the fight against cancer to help find a cure. For example, you can throw a “Sleep Pink” pajama party of your own, or simply take a photo of yourself in pink pajamas (like I did in the photo above). Then, all you have to do is upload your photo to the SleepPink.com website, where Estroven will pledge $100 to $250 for each photo submitted. The website also offers ideas for "Sleep Pink" parties, including suggestions for décor, food and drink recipes, entertainment and party favors supplied by event planners across the country.

Estroven has partnered with the Avon Foundation for Women to raise breast cancer awareness and funds through the "Sleep Pink" program. Funds raised by the Avon walks are donated to leading cancer centers, research institutions and community-based organizations to support breast cancer research and access programs across the country.

"Estroven is passionate about addressing the issues that impact the lives of peri/menopausal women," says April Mills, Marketing Director at i-Health, maker of Estroven. "Together with the over 100 women and news anchors who hosted Sleep Pink parties last year, we raised tens of thousands of dollars for the Avon Foundation and aim to contribute even more in 2013."

If you would like to host an Estroven "Sleep Pink" pajama party and raise funds for the Avon Walk for Breast Cancer, visit www.SleepPink.com. You will also find specially marked packages of Estroven in retail stores nationwide and "Sleep Pink" retail displays at your local Walgreens.

SOURCE: Estroven, American Cancer Society: Breast Cancer