Brands Tackle Childhood Obesity Issue During M2Moms
Mary Dean, president and CCO of KickSkirt, Inc., will lead a panel discussion on how brands can help moms improve the health of their children while also improving their bottom line during the 3rd Annual M2Moms - The Marketing-To-Moms Conference, October 23-24, 2007, Chicago Cultural Center. The panel will include Carlon M. Colker, MD, founder and medical director of Peak Wellness and star of ABC's Shaq's Big Challenge; Michelle Cordial, director of brand management for Subway; Melinda Hartline, regional PR manager for Feld Entertainment- Ringling Bros. & Barnum Bailey, CircusFit; and Lydie Hazen, MD, founder and medical director of PowerPlay and host of Discovery Health Channel's National Body Challenge.
"Our M2Moms panel will showcase those smart companies who see the writing on the wall and are helping moms help their kids live healthier lives," says Dean. "These companies are not only creating a healthier world, but they are earning the loyalty of moms in the process."
Discovery Health's National Body Challenge has partnered with top brands to provide real solutions to the obesity issue while helping companies meaningfully achieve their business goals. "We target parents, with the goal of delivering ideas and resources to get them to think and act a bit differently, guiding them to be healthier role models for their children," says Susan Campbell, marketing director of Discovery Health Channel. Subway will be providing details of their Fresh Fit campaign which encourages both kids and parents to eat healthy and get active. "Getting kids healthy is about helping parents get healthy as well," says Michelle Cordial of Subway. "We believe childhood obesity is a serious issue with many health and social consequences that often continue into adulthood."
Disney Family.com is the Exclusive Presenting Sponsor of M2Moms and Associate Sponsors include CafeMom, Draftfcb Chicago, Ketchum, Lucid Marketing, MothersWork, MomsEasyChair, Paramount Market Publishing and Pets2008. MarketTools is a Workshop Sponsor. Break Sponsors are 360 Public Relations and HybridMom. LatinoEyes is a Lunch Sponsor and The Marketing Store is the Pre-Conference Reception Sponsor. Showcase Sponsors are WonderGroup, PTO Today, Care.com and Snippies. PINK Magazine is the Media Sponsor and Getty Images is the Imagery Resource.