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CIGNA, Saucony To Fight Childhood Obesity

Armen Hareyan's picture

Childhood Obesity

CIGNA Running Team's bright red laces will make a statement about childhood obesity when the team runs the 35th annual CIGNA Falmouth Road Race Aug. 12 in Falmouth, Mass.

The red laces are a signature element of the Saucony Run for Good(SM) Foundation. Saucony, makers of athletic footwear and apparel, established the Foundation to financially support non-profit organizations that offer fitness and running programs for children.

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"I am proud to wear the red shoelaces. Childhood obesity is a growing concern and one that CIGNA is working hard to address because it has serious, long-term effects on health and disability," said Karen S. Rohan, president of CIGNA Group Insurance and CIGNA Dental. "By teaching children healthy habits early, we can help them achieve good health now and maintain that good health in the future. Saucony's Red Lace program is an innovative way we can all help achieve this goal."

CIGNA employees can help support the cause even if they won't be running in the road race through the company's "If You Can't Race, Lace" campaign. In the weeks before the CIGNA Falmouth Road Race, CIGNA will offer its employees a chance to buy the laces at work for $1 per pair. Proceeds from the sale will benefit the Run for Good(SM) Foundation.

"We couldn't ask for a better or more relevant partner than CIGNA," said Richie Woodworth, president of Saucony and the Saucony Run for Good Foundation Board of Directors. "By wearing red laces, CIGNA employees are demonstrating their support of our mission and playing a vital role to help end childhood obesity."

Seventeen percent of children ages two to 19 are overweight, according to the Centers for Disease Control and Prevention (CDC). Furthermore, eighty percent of children who were overweight at ages 10 to 15 years were obese adults at age 25 years, the CDC says. As these children get older, according to the CDC, they will be at risk for health problems including diabetes, certain cancers, and musculoskeletal disorders, which can lead to disability.

The annual CIGNA Falmouth Road Race, which began in 1972, is one of the elite events in distance running and annually attracts many of the best athletes in the world. This year's CIGNA Running Team will include CIGNA employees, clients and members, as well as Saucony representatives, and special Falmouth runners and individuals from the Achilles Track Club, an organization that provides training and support to disabled runners worldwide.