TV Food Adverts Increase Obese Children's Appetite By 134%

Armen Hareyan's picture
Advertisement

Child Obesity and TV Food Ads

Obese and overweight children increase their food intake by more than 100% after watching food advertisements on television.

A group of 60 children of varying weights, aged between nine and eleven years was shown a series of both food television adverts and toy adverts, followed by a cartoon.

Advertisement