Nothing healthy about Naked Juice says consumer group

Kathleen Blanchard's picture
Naked Juice lawsuit

A complaint filed by the Center for Science in the Public Interest alleges Pepsi Co. has been misleading the public by labeling their line of juice as nutritious. The organization claims the ingredients pictured on Naked Juice are misleading.

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The CSPI is suing Pepsi, Co. for what they contend are misleading and false claims.

Three things about Naked Juice

There is more sugar than you might think: The beverage company who is known to defend sugary drinks markets Naked Juice as highly nutritious - labels show ingredients such as kale and blueberries. But instead, you might be getting apple juice.

See: The Juice Trap: 5 healthy foods that are ruining your teeth

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The drinks are labeled "no sugar added". That can be misleading too, the group contends. No added sugar doesn't mean the beverages are low-calorie. Naked beverages contain 35 to 61 grams of sugar per serving. A single drink can contain as much as 15 teaspoons of sugar, which is more than a can of Pepsi.

Pepsi makes us think we're getting vitamins from whole fruits and veggies. CSPI says many of the vitamins in Naked beverages are added by the manufacturer.

“Consumers are paying higher prices for the healthful and expensive ingredients advertised on Naked labels, such as berries, cherries, kale and other greens, and mango,” said CSPI litigation director Maia Kats in a news release.

Kats added consumers are not getting what they pay for.

Image credit: Wikimedia Commons

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