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Everybody Deserves a Massage Week Includes Invitation to ABC, NBC Media

Kathleen Blanchard's picture

Associated Bodywork & Massage Professionals (ABMP) present their 16th annual Everybody Deserves a Massage Week, Sunday, July 18, through Saturday, July 24. The Association has extended an invitation to the media to receive a free massage, following disrespectful comments aired on “The View”. The focus is on the health benefits that come from receiving a professional massage and to raise awareness of the legitimacy of therapy.

The AMBP has offered a free one-hour massage session to co-hosts on ABC’s “The View,” and Joe Scarborough of NBC’s “Morning Joe”. There will also be nationwide massage therapy events to raise awareness of the therapeutic benefit of massage and the legitimacy of massage therapy delivered by ethical, licensed professionals who undergo extensive training.

ABMP president and nationally certified massage therapist Les Sweeney explains, “It’s clear from recent events in the news that there are still a few folks out there—including some in the media—who aren’t clear about the code of conduct followed by massage therapists and the therapeutic value of professional massage therapy. It’s professional work that calls for significant training, adherence to a code of ethics, and professional licensing in 43 states.”

The ABMP will hold nationwide events that include a contest for free massage to a deserving community member, a complementary 30-minute massage for veterans and fundraisers for a children’s hospital and the Muscular Dystrophy Association.

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Les Sweeney points out, “Unfortunately, massage terminology is used as a cover by some for illegal activities that have nothing to do with the work our members perform.”

Studies support the benefits of massage that can relieve low back pain, prepare women for childbirth, help cancer patients, relieve sciatic nerve pain, speed recovery from sports injury and aid in the treatment of post traumatic stress syndrome.

Everybody Deserves a Massage Week is delivering the message that massage therapists follow a strict code of ethics, complete 250 to1,000 hours of training in order to work legally in regulated states. It is also an effort to protect the rights of legitimate massage and bodywork practitioners who each year donate time and money to local communties.

The 16th annual Everybody Deserves a Massage Week has offered free therapy to ABC and NBC media from “The View” and to MSNB's talk show host "Morning Joe", in addition to nationwide events that may be occurring in your area. You can find out what events are happening locally during Everybody Deserves a Massage Week by contacting ABMP PR Specialist Nora Brunner at 800-458-2267, ext. 647.

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I think this could be a national bi-annual event co-marketed with SpaWeek or SpaFinder (or any other massage related entity) for maximum impact/publicity. @MarktheSpanman Dallas, TX