Amazon Addresses Gadget Packaging

Amazon Frustrattion Free Packaging

Finally, one of my pet peeves in regard to how producers package health gadgets or any products is being addressed by Amazon. They are introducing "Frustration Free packaging" in time for the holidays.

My cortisol levels start to surge when I receive a package with plastic form fitted around the object, metal twisty wires holding it together and plastic so tough my scissors can't even cut through it. None of it is recyclable and usually the packaging is bigger than the product inside.


Amazon is now beginning to work with the manufactures to eliminate this waste and ridiculous trend that seems to have sprung up everywhere. So far they only have 19 products that feature recyclable boxes that are easy to open. Jeff Bezos, CEO of Amazon, says the initiative will take many years, but the vision is to offer their entire catalog of products in Frustration-Free packaging.

According to Amazon the "Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box."

Amazon is also working to reduce packaging waste. It does not stop with Frustration-Free Packaging. For instance, Amazon has developed software that determines the "right-sized" box for any given item based on dimension and weight. "As a result, we've achieved a dramatic reduction in the number of packages shipped in oversized boxes, significantly reducing waste; our goal is to always have the product ship in the "right-sized" box."