Why We End Up Spending More When We Think We Are Saving

Armen Hareyan's picture

Spending Money

Ever go to a store intending to buy one item, only to leave with a cartful? Or walked out of a store after feeling you had been overcharged for something you needed? A groundbreaking new paper in the December issue of the Journal of Consumer Research is the first to comprehensively outline "spillover effect"


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