Starbucks Fights HIV On World AIDS Day

Armen Hareyan's picture

Starbucks is fighting AIDS and HIV diseases on this World AIDS day in its own way. The company is partnering with (RED) to address World AIDS Day by offering 3 exclusive beverages, each contributing 5 cents directly to the Global Fund to help fight AIDS in Africa.

In a tribute to World AIDS Dya the company's website is redesigned in red color and this ad footage about (RED) is showing on its home page. Now everybody can do something good when drinking their daily cup of coffee by helping people in Africa that suffer from AIDS.

GreasyGuide comments by writing that "for every purchase of a (STARBUCKS)RED EXCLUSIVE beverage - Peppermint Mocha Twist, Gingersnap Latte and Espresso Truffle - at participating stores in the U.S. and Canada, Starbucks will contribute five cents to the Global Fund to invest in AIDS programs in Africa. Additionally, in honor of the 20th Anniversary of World AIDS Day, on Monday, December 1, Starbucks will extend the five cent contribution to every hand-crafted beverage purchased at participating stores as a continued way to save lives in Africa." December 1 Is World AIDS Day >>

The company has reported the following information bout World AIDS Day and its support for (RED).

Monday, Dec. 1, Starbucks Extends Contribution for Every Hand-Crafted Beverage Purchased

Starbucks Coffee Company (Nasdaq: SBUX) announced today the first (STARBUCKS)RED EXCLUSIVE beverages will be available in participating stores in the U.S. and Canada from Thursday, November 27 through January 2, 2009. For every (STARBUCKS)RED EXCLUSIVE beverage purchased, Starbucks will contribute five cents to the Global Fund to invest in AIDS programs in Africa. This product launch marks the beginning of a multi-year partnership with (RED)™ that is part of the Starbucks™ Shared Planet™ commitment to communities. In addition to the launch of a new online (STARBUCKS)RED Community, celebrations to mark this momentous occasion will be held in New York City on Friday, November 28.

“Since we announced our partnership with (RED) I have been honored by the enthusiasm of our partners and customers who recognize their daily visit to Starbucks will help save lives in Africa,” said Howard Schultz, Starbucks chairman, president and ceo. “Now more than ever, it is important to continue to be a responsible global company. We have a deep partnership with coffee growing regions in Africa and are proud to partner with our customers to contribute toward an AIDS-free Africa.”

The much anticipated Starbucks Holiday beverages will turn (RED)™ from November 27 through January 2. Customers’ daily visit to Starbucks can directly help saves lives in Africa. For every purchase of a (STARBUCKS)RED EXCLUSIVE beverage - Peppermint Mocha Twist, Gingersnap Latte and Espresso Truffle - at participating stores in the U.S. and Canada, Starbucks will contribute five cents to the Global Fund to invest in AIDS programs in Africa. Additionally, in honor of the 20th Anniversary of World AIDS Day, on Monday, December 1, Starbucks will extend the five cent contribution to every hand-crafted beverage purchased at participating stores as a continued way to save lives in Africa.

“Starbucks is bringing (RED) to communities across the country and giving millions of customers a chance to do something good every day,” said Susan Smith Ellis, CEO, (RED). “All of these small choices, across millions of coffee purchases, will add a significant new contribution stream to the more than $115 million that (RED) partners have already generated to help buy lifesaving AIDS medicine for those living with HIV in Africa.”

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