International Diabetes Federation: Acting now key to controlling diabetes
Killing one person every eight seconds and four million per year, diabetes is the number one silent killer that can no longer be ignored. This was one of the poignant messages released by the International Diabetes Federation (IDF) today, as it kicked off its World Diabetes Day campaign 2011.
This year’s campaign marks a milestone for IDF and the diabetes community. Launching its 2011 slogan “Act on Diabetes. Now”, IDF will build on the momentum created by the first-ever UN Summit on Non-communicable Diseases (NCDs), to be attended by world leaders in September.
International Diabetes Federation wants messages and decisions coming out of the Summit to be further cemented by global action on World Diabetes Day, which is expected to reach a global audience of over one billion people.
“World Diabetes Day on 14 November provides the ideal opportunity to reinforce the messages and solutions that will be presented in New York” said Jean Claude Mbanya, IDF President.
The campaign will urge all levels of society, in the spirit of the UN Summit, to take action on the diabetes epidemic before it spirals out of control.
Speaking at the Commonwealth meeting for 50 Health Ministers in Geneva over the weekend, Professor Mbanya reiterated the need for heightened awareness and increased action, in particular from decision-makers, on NCDs including diabetes,
“We should ask ourselves why it is politically acceptable for a woman to die prematurely from a heart attack or cancer, or a man to die prematurely from diabetes or stroke. Something is badly wrong with our thinking on global health priorities”.
The 2011 campaign is the third year of the International Diabetes Federation’s five-year focus on “Diabetes education and prevention”. To complement this theme, IDF has also launched its first-ever animated campaign video, busting popular diabetes myths and putting the facts in full view.
By Sara Webber
International Diabetes Federation