Diabetes Association Unites with Netflix To Raise Awareness

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The American Diabetes Association is raising awareness through today's innovative internet movie resource, Netflix. Every time a new member signs up for a Netflix account, the internet company will send $20 to help stop the spread of diabetes. The 2010 Academy Awards should give any non-members an encouraging push to sign up, see the latest award-winning or nominated movies and join the fight against the growing epidemic of diabetes.

The $20 will be sent to the ADA whose “mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.” The association funds research, educates communities, provides credible information and gives a voice to diabetics and caregivers who are denied rights. Netflix is an innovative company that changed the face of “renting” movies.


The ADA is also sponsoring a diabetes alert day on March 23. Since 1 in 5 people are at risk for diabetes and nearly 6 million people are living undiagnosed, the day is “wake-up call” for everyone to learn about their own risks and get tested. The day is dedicated to prevention by checking risk levels then altering lifestyles. Diabetes isn't always something you're born with, it can develop over time because of obesity, unhealthy eating habits or alcoholism.

Netflix is an internet DVD or movie source that allows you to either choose a number of movies on a list or watch them online through the internet. The plans go from 1 up to 8 DVD packages, or unlimited, which grants customers access to any amount of DVDs or online access. Television shows are also available and Netflix claims that 97 percent of members recieve their DVDs in about 1 business day.

"We are so excited to be able to further engage community organizations through the Stop Diabetes movement," stated Christine T. Tobin, RN, MBA, CDE, President, Health Care & Education, American Diabetes Association. "If current trends continue, one in three children born today will face a future with diabetes. The toolkit will help us change the future of diabetes by reaching out to community organizations to help them raise awareness about this deadly disease."

Written by Amy Munday



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