Adult children choose mom over dad
This story affects so many people in your area because many of them are struggling to care for aging parents. 36 million seniors live in the U.S. That number will double to 72 million in a few years, that's 20% of the U.S. population. So what option do you feel is best for mom? A nursing home or assisted living facility? How about in- home care? Or are you ready to have your life totally change and move mom in to your home?
Folks write songs, poems, and even sport tattoos praising mom and now the results of a new national survey should make moms feel even more special. Just in time for Mother's Day, the national poll found 70% (7 out of 10) adult children would overwhelmingly choose their mom over their dad to move in with them if their elderly parents could not take care of themselves. The survey was commissioned by Senior Helpers, the nation's fastest growing provider of in-home care for seniors.
By a slightly smaller margin, 67% of the respondents say if mom was not able to move in, they would prefer mom live on her own with help, rather than move into a nursing home or assisted living facility. In addition, 80% (8 out 10) of both men and women say they would pay out of their own pocket for their mom or dad's care.
"These findings are proof that even in tough economic times, people will do whatever is needed to take care of their aging moms," says Peter Ross, CEO and founder of Senior Helpers. "When people can't move mom in, they want her in her own home, getting proper care. In-home care for seniors takes the guilt away from adult children. They can focus on their own families and jobs knowing mom is well cared for."
The independent online survey was conducted by Zoomerang.com and polled 300 people, evenly divided between men and women, between the ages 25-64.
The survey also found:
* Daughters are more likely than sons to want mom to move in. 80% of women agreed to take care of mom in their own homes while only 65% of men agreed.
* 30% of those surveyed did not want mom moving in at all. The main reasons cited were that mom would disrupt their lives, they did not have enough room, or they could not provide adequate care. Finances were not an issue.
* People in the Northeast and Southeast were most agreeable to mom moving in. People in the Midwest were the least likely to want mom to move in.
* The news isn't all bad for dad. 72% of females and 58% of the men say they would move dad in if could not take care of himself.
"People will cut many things from their discretionary income such as entertainment or eating out," adds Ross. "But this survey shows people will not scrimp when it comes to taking care of their mothers or their fathers."
Add real people to the survey results and tell the story of children taking care of mom. We can provide:
* Interviews/photos/b-roll with elderly care experts who can talk about the challenges and solutions of taking care of an elderly mom.
* Interviews/photos/b-roll with caregivers and families.
This story touches a huge portion of your readers/listeners/viewers this May who are looking for solutions on how to take care of mom.
We'll develop the story for you and set up all the interviews and photo/b-roll opportunities you need right in your area.
For more information about Senior Helpers, please visit: http://www.seniorhelpers.com/