Association Launches Online Long Term Care Learning Center

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Insurance and financial professionals interested in marketing and selling long term care insurance have a new online resource. The American Association for Long Term Care Insurance has launched the industry's most comprehensive online LTC Learning, Marketing & Sales Center as part of it's Producer's Resource Center.

"The new center will be the single, most comprehensive resource available for agents interested in making their first long term care insurance sale as well as the seasoned LTC insurance specialist seeking more in-depth knowledge," explains Jesse Slome. "With input from leading producers and industry experts, the Association's new resource will provide valuable information plus actual sales and marketing material that producers can use to generate more prospects and close more LTC sales."

The online resource contains a library of audio interviews with top producers as well as industry experts. "Some 40 audios are featured as part of the site's debut," Slome reports. "Many focus on sales and marketing tips shared by the nation's leading producers; others feature interviews with leading industry experts on topics ranging from LTC underwriting to how the insurance State Guaranty funds operate."

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Additional features of the new center include E-cards that can be sent by agents as well as marketing fliers and direct mail letters that can be downloaded for use.

"Insurance and financial professionals wanted a single place where they could see what others are doing to successfully market and sell long term care products and have access to generic material that can be personalized and used," Slome says. "This new center provides just that." Access to selected audios and marketing material is available free of charge to all insurance professionals. Complete access to the online center is reserved for Association members. Membership in the American Association for Long Term Care Insurance costs $49 annually.

"This is just the beginning," Slome notes. "We will continue to add to the online center so that it provides the most current and valuable support for insurance pros and, of course, for our Association members." The American Association for Long Term Care Insurance is the professional organization serving insurance and financial professionals nationwide.

Written by Jesse Slome. AALTCI

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