NFIB Focuses On Health Insurance Cost For Small Businesses

The National Federation of Independent Business last week in Washington, D.C.,launched a new advertising campaign that focuses on the cost of healthinsurance for small businesses, CQHealthBeat reports.

The campaign, titled "Solutions Start Here," includes ads on fourlocal radio stations and in local print publications focused on politics, aswell as ads scheduled to appear online this week. The ads state that small-businessowners and employees, or their dependents, account for more than half ofuninsured U.S.residents. In addition, the campaign includes forums in Washington, D.C.,with health care experts and discussions nationwide with small-business ownersand employees.

According to NFIB, small businesses pay 18% more for health insurance premiumsand spend a larger percentage of their payroll on health care than largercompanies. NFIB President Todd Stottlemyer said that the campaign seeks to"communicate to lawmakers that small businesses need access to affordablehealth care options" (Straus, CQ HealthBeat, 5/10).

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