U.S. Weight Loss Market To Reach 58 Billion in 2007
Marketdata Enterprises, Inc. has released a new 393-page study entitled: "The U.S. Weight Loss and Diet Control Market (9th edition)'. This is a complete analysis of the ten major segments of the U.S. diet "industry".
"With no end in sight for America's obesity problem, demand remains strong for all kinds of weight loss programs, fueling a $55 billion U.S. industry. America's estimated 72 million dieters - about 70% of whom try to lose weight by themselves, are fickle and shift from fad to fad diet, as evidenced by the Atkins low-carb mania of 2003-2005. These shifts in dieter preferences spells boom or bust for diet companies," according to Research Director, John LaRosa.
Weight Loss Market 2010 Forecast
Marketdata projects 6.0% annual growth for the total U.S. weight loss market, to $68.7 billion by 2010, with growth rates for individual market segments ranging from zero to 16% per year. Marketdata sees somewhat lower growth overall due to the strong probability of a recession by 2009, if not sooner. This will hurt discretionary income and enrollments in structured programs, and dieters will shift to less costly retail and do-it-yourself options such as: meal replacements, OTC diet pills, mail order plans, diet websites, and fad diet books. In addition, there WILL be competition from at least one and probably several new prescription diet drugs that are likely to be approved for sale in the U.S.