Tobacco Giant's 'School Of Cool' Recruits Young Smokers

2007-04-27 14:08

British American Tobacco executives gather to celebrate a "good year" at their annual shareholders' meeting in London. But health charity Action on Smoking and Health believes the company is profiting from a new generation of young smokers, recruited by global use of radical "buzz marketing" techniques.

According to BAT's own publicists, BAT has promoted its "Lucky Strike" brand through a strategy "to re-launch and grow the brand by targeting the underground youth community


Reporter and Bloggers, Write for EmaxHealth and Get Paid. Click to Contact Us For Details

Share this content.