Matching Your Qualifications With Their Needs

The number of resumes received by employers continues to be overwhelming as the job market begins to pick up this year. The challenge for you, as a job seeker, is to get your cover letter/resume noticed - to stand out from the crowd. More and more candidates are using a cover letter/resume that demonstrates the "match" between the employer's requirements (Your Needs) and the skills and experience that they have to offer (My Qualifications).

An example of this type of cover letter/resume is shown below. For some candidates this can be a very effective tool.

Your Needs: Marketing experience
My Qualifications:

• 5 plus years as a marketing consultant.
• Significant consumer-oriented technology marketing in the retail industry.

Your Needs: Product Management experience
My Qualifications:

• Led product marketing efforts for an online store.
• Spearheaded product management efforts for
  major retail chain as a product manager.

Your Needs: Analytical abilities