Moringa oleifera, Next Superfood or Super Hype?
When a supplement appears to come out of nowhere and is suddenly promoted in the media, as on the Dr. Oz Show, as a superfood, perhaps one should pause and ask, is this hype? At least one company is hoping for the former, as Paul Taitt, VP of sales and marketing for Moringa Sources, which makes products that contain Moringa oleifera, noted, “we are very excited about the Dr Oz show, as we are hoping that it will shine a light on this amazing superfood and really cause an explosion in demand.”
Superfoods are big business
Many foods are labeled as “superfoods,” including blueberries, acai berries, chia seeds, goji berries, and green tea, among others, depending on which expert you believe and which list you consult. But there are several important factors consumers should consider when they hear the words “superfood.”
One, is there scientific evidence to back up the claims, and have the studies been conducted in people? If Superfood X kills cancer cells in a petri dish and Superfood Y helps fruit flies live longer, yet there are no relevant studies to show their effects in humans, keep that in mind when you are thinking about buying the food or supplement.
Two, who stands to gain from the sudden hype about a so-called superfood? Some superfoods are readily available and reasonably priced; for example, you don’t need to look far to find blueberries and other similar berries. However, other food products touted as superfoods are specialty items, and are available only from a few supplement makers.
Take Moringa oleifera, for example. M. oleifera, also known as the horseradish tree, drumstick tree, and various other names, is a tree native to India, Pakistan, Bangladesh, and Afghanistan, but which is widely cultivated throughout Africa, tropical Asia, Latin America, and the Pacific Islands. All parts of the tree are edible and have been used for centuries to meet medicinal and dietary needs by people living in those areas.