The world's first spiritual perfume - Virtue - was premiered in April by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.

Recently Avon presented a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge (for women) and Christian Lacroix Noir (for men).

Our new perfume is the perfect fashion accessory for a woman of virtue, said Rick Larimore, CEO, of IBI, a niche fragrance company based in Orange, CA.

Once a bottle of perfume or fragrance is opened it should be used. Otherwise it will begin to fade or change its character with time.

Fragrance should be one of the most subtle, personal messages you send to those with whom you come in contact.

Fragrances and Perfumes can complement your holiday decors to enhance the holiday spirit of your home.

The use of fragrances and perfumes results in a positive psychological impact as perfumes and colognes elicit feelings of joy, confidence and a sense of well being.

Women's fragrance and men's fragrance, as well as perfume introductions in 2006 by The Fragrance Foundation.