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Pfizer to sell real Viagra online to combat sales of fake versions

2014-01-25 14:14
Real Viagra to be sold directly to patients online in war against fake versions.

If you are a man suffering from erectile dysfunction, you can now purchase Viagra pills from the comfort of your own home by simply ordering them online.

Pfizer Inc., which manufacturers Viagra, will be the first pharmaceutical giant to start selling its erectile dysfunction pills directly to consumers from its website at viagra.com.

While men will still be required to obtain a prescription from their physicians in order to buy the pills online, they won’t have to make a trip to the pharmacy to pick it up, making life easier for men who may feel bashful when getting their prescription filled by their pharmacist.

Of course, Viagra isn’t cheap. At $25 per pill, getting a little help in the bedroom can be costly, but there’s some good news from Pfizer: the drug maker will be offering 3 of the little blue pills for free with the first order, as well as 30 percent off your next order.

Because pharmaceutical companies are not in the business of selling drugs directly to patients, this first ever effort by Pfizer is expected to be a game changer that could have a major impact on the pharmaceutical industry’s current methods of distribution, which typically involves selling drugs to wholesalers in bulk to distribute to hospitals, pharmacies and physicians.

By making the popular blue pill available for purchase online, Pfizer is attempting to circumvent a major problem facing drug companies: counterfeit versions of erectile dysfunction pills, which are promoted as if they were legitimate “brand-name” products like Viagra when they are anything but.

Not only are these fake pills sold without a prescription, but they're also sold at a discount that can be up to 95 percent less than real Viagra. Worse yet, people who buy them don’t realize they’re fakes, nor that legitimate pharmacies won’t sell them without a prescription.

In the meantime, if Pfizer is successful in its online venture, other pharmaceutical giants are expected to follow, which could eventually put a halt to online sales of fake versions, which have plagued manufacturers of legitimate erectile dysfunction pills, including Pfizer and its Viagra brand.

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Combined with the boom in online shopping that has boosted sales for all sorts of products, the ability to purchase Viagra online will likely be especially attractive to those without health insurance, as well as those who prefer to keep the medicines they take private.

According to recent research from the National Association of Boards of Pharmacy, the vast majority of current pharmacy websites are fakes. In a study released by the organization, it was reported that out of nearly 10,300 online pharmacy websites, only 257 seemed to be legitimate.

Another problem for consumers to be aware of is that some of these fake erectile dysfunction drugs sold on illegitimate websites may contain dangerous substances, including toxic metals and lead, as such drugs are typically made in dirty warehouses in remote parts of the world where rules are broken and sales are the name of the game.

Matthew Bassiur, vice president of global security at New York-based Pfizer, says people who buy these drugs online are “playing Russian roulette”, adding that the warehouses and garages where they’re made are so “deplorable” that you wouldn’t “even want to walk in them, let alone ingest anything” made there.

Although Pfizer has long been known for its efforts to fight these counterfeit drug makers, the fakes have cost Pfizer billions of dollars in lost sales for Viagra, which remains one of its most popular drugs – and the number one most counterfeited pill in America.

Many of these counterfeiters claim they are selling generic versions of Viagra, but consumers need to be aware that generic Viagra doesn’t even exist, thanks to patents Pfizer owns that gives the company the exclusive right to sell the pills in the U.S. until the year 2020, and longer in other parts of the world.

SOURCE: Pfizer Press Release: Facing Off Against Counterfeit Online Pharmacies: Pfizer Launches New Purchasing Website To Help Alleviate the Guesswork Around Buying Legitimate Viagra® (sildenafil citrate) Online, May 6, 2013

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Comments

If these pharmaceutical companies didn't charge so much for these drugs, individuals wouldn't be forced to purchases them from overseas at cheaper prices.
But James, you are not even getting Viagra. Who know what is in them?