Coca-cola faces a lawsuit over allegations that their vitamin enhanced drink, "Glaceau Vitaminwater" dupes consumers. However, Diana Garza Ciarlante, a Coca-Cola spokeswoman, calls the allegations "ludicrous", saying that today's consumers are savvy enough to read labels and sort out the nutritive value of what they consume. Rather than protecting consumers, Garza claims the suit is "about increasing the readership of CSPI's increasingly irrelevant newsletter."
CSPI (The Center for Science in the Public Interest), filed a class action lawsuit against Coca-Cola, claiming Coca-Cola misleads consumers by using "buzzwords" in their marketing campaign, such as defense," "rescue," "energy," and "endurance." CSPI leader Steve Gardner feels, "It's is really shocking that a company like Coca-Cola feels the need to market a soft drink as a vitamin pill to hide the fact it is really sugar water."
Garza counters the attack on the Coca-Cola Vitaminwater by reminding us that consumers are "savvy, educated and are looking for more from their beverages than just hydration. Many people know that they are not receiving adequate nutrients from their diets, so they have turned to products like Glaceau Vitaminwater in order to help supplement what they are not receiving from the foods they eat."
However, perpetrating a drink that is a quick fix toward good health does not seem in the best interest of consumers, especially considering that Coca-Cola Vitamin water contains 33 grams of sugar per bottle, essentially no juice (0 to 1%), and a whole lot of calories. CSPI nutritionists say Coca-Cola Vitaminwater does nothing short of promoting obesity, diabetes, and poor health, which is directly disproportionate to Coca Cola's claims that Vitaminwater fights disease.
CSPI has filed a class-action lawsuit against Coca-Cola. CSPI leader Steve Gardner sums it up by saying, "Vitaminwater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon."
Executive Director of CSPI, Michael F. Jacobsen has some very good advice, "If you have reason to believe you have a shortcoming of one vitamin or another, perhaps take an inexpensive supplement. But don't seek out your vitamins in sugary soft drinks like Coke's Vitaminwater." Better yet,…"get your vitamins from real food". Should we see an end to Coca Cola Vitaminwater?