Kudos go out to the British Association of Aesthetic Plastic Surgeons (BAAPS) for speaking out against "unrealistic anatomically impossible" breasts that are being used in advertisements to seduce female patients. The Association, which represents about a third of cosmetic surgeons in the UK, launched its own advertising campaign against parts of the trade because of the ads some clinics had posted showing a woman with a body that was digitally enhanced.
Breast augmentation continues to be one of the fastest growing segments of cosmetic surgery. I have heard reports of young girls receiving breast implants as "sweet sixteen" birthday presents and high-school graduation presents from their parents. That is obscene and entirely too young to be making major decisions about serious and permanent body enhancement.
TV and other plastic surgery or breast augmentation ads are targeted at young, impressionable women and can make them think these types of artificial bodies are the norm. When they look in the mirror, they see the variations of natural bodies, and believe they need to change.
The fact that breast augmentation is now quick and relatively safe is also a lure. Hollywood stars and models are seen with normal bodies one day and enhanced breasts the next.
I never thought I would see a professional organization of cosmetic surgeons come out against breast augmentation in this way, so hats off the the Brits on this one.